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[12 Sep 2008 | 2 Comments | ]
Condom Ring-Tone Becomes Hit in India

A ring-tone that sings “condom, condom, condom” has attracted over 270,000 downloads since its launch last month and has spread the message of safe sex to many more mobile phone users in India.
The innovative “Condom a Capella” ring-tone that has the word “condom” sung in many overlapping melodies is the work of an Indian duo, Rupert Fernandes and Vijay Prakash. The website http://www.condomcondom.org, where the ring-tone can be heard, has had over 2 million hits.
The campaign has been produced by the BBC World Service trust in India and aims to …